
At Liquid Church, their vision is to saturate the state of New Jersey with the gospel of Jesus Christ. With over 9 million residents, New Jersey is the most densely populated state, and reaching everyone requires an innovative digital strategy.
Lauren Bercarich, Digital Director at Liquid Church, recognized the opportunities and potential pitfalls in pursuing a robust digital presence. The team realized launching new digital initiatives without a comprehensive plan could lead them astray.
"We needed a Clear Path Forward, and we needed somebody to help shepherd us on that journey," said Lauren. That's when they partnered with Ministry Solutions Group's Clear Path Forward process.
The Clear Path Forward Revealed Liquid Church's Digital Roadmap
The two-day on-site experience was transformative. "It was a series of 'aha' moments," Lauren described. "We recognized where we were, identified where we needed to go, set goals, and planned how to tackle digital expansion."
After the on-site intensive, Liquid Church received an in-depth report outlining their next steps to put their new digital strategy into action. "Now we have our goals clearly outlined for the rest of the year," said Lauren.
A Strategy for 7 Days of Discipleship
Looking forward, Liquid Church is excited to pursue a comprehensive digital engagment approach. "I don't want our focus to be limited to the 90 minutes we have with people on Sunday," Lauren explained. "What about the other 166 hours?"
Their vision is to be available to help people grow in their relationship with Jesus throughout the entire week. This will involve revamping their app, website, and content strategy to address people's felt needs.
"This digital strategy is both an outreach tool and a key way to help people grow spiritually," said Lauren. With a clear roadmap in hand from Ministry Solutions Group, Liquid Church is equipped to reach more people than ever before in New Jersey and beyond.
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